Football stories with more signal
SecondOrder creates football experiences for the build-up, the turning points, the player stories, and the conversations that carry on after the final whistle.
The experience
SecondOrder is designed to make football feel richer for supporters. It turns the match into a clear sequence of moments: what mattered, what changed, who shaped it, and what the result means next.
Sample match story
The product experience is built around the questions supporters naturally ask before, during, and after a fixture.
Four goals, one momentum swing, and a tactical change that kept the match alive.
The products
90Plus brings the fan experience to life first. SecondOrder for clubs will build on that audience demand with branded content and engagement tools for football organisations.
Match previews, post-match explanations, tactical notes, form stories, and player narratives written for fans who want more than scorelines and stats.
A future suite for clubs to publish richer match stories, embed branded insight widgets, understand what fans care about, and keep digital channels active around every fixture.
Brand motion
What should fans know before the game starts?
Which moment changed the direction of the match?
What story should fans take away after the whistle?
For clubs
SecondOrder is for clubs that want more useful football storytelling across websites, apps, newsletters, social planning, and sponsor-ready digital experiences.
Turn each fixture into clear editorial moments before and after the game.
Understand which clubs, players, fixtures, and stories create attention.
Prepare match intelligence for club-owned channels and embeddable digital moments.
